The Concrete Cube

Great George’s premium packaging is a concrete cube, compared to our standard packaging, which is a cardboard cube. Like our watches, the concrete cube is built on Bauhaus design principles: simple and useful. We kept the cube free from useless ornamentation so it will compliment any context you place it in. Three materials were crucial to the Bauhaus art movement: glass, steel and concrete. These materials are equal parts usefulness and grace. Our watches utilize glass and steel, and our premium cube completes the trifecta with concrete. The concrete cube will protect your Great George watch, but that’s not all. You can repurpose the packaging however you want. We came up with a few examples: a planter, a stash for your pencils or a candle holder. How will you repurpose your Great George premium packaging?